The pivot to one brand
Finish One Thing™ and ship it.
Bought andreainpublic.com. Built this site. Realized I need one landing page for all of it — not eight.
I have too many brands to pick one niche. That's not a bug — that's the brand. 'andrea in public' is the container. Everything ladders up.
The pivot
I sat down to finish One Thing™. I ended up buying a domain instead.
Midway through the morning I hit the wall I keep hitting: which brand is this for? Habits That Matter™ wants it. Playwave wants it. SimplifiedWorks has adjacent tooling. One Thing™ is the actual app. They all have a claim.
So I stopped trying to pick. I bought andreainpublic.com and made this —
the hub. Six products, one person, one place to find all of it.
Why it actually works
I've been treating "having many brands" like a problem. It's not. It's the thing that makes the story work:
- Every product gets its own focused audience and URL
- The meta-story (one person, shipping all of it, in public) is the audience hook for everything else
- The build log and SOPs live at the hub — they point out to the products
The three-beat format
Starting today, every Day post uses the same frame:
- Said — what I committed to before I started
- Built — what actually exists at the end of the day
- Lesson — what I learned I didn't know at breakfast
No polish. As-is. If I'm embarrassed writing it, that's the signal it belongs in the log.
Tomorrow
Ship a usable cut of One Thing™. For real this time. With a visible Day 3 checkbox next to it.