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BUILDING BRANDS OUT LOUD

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tool index

Tools by category.

A lightweight directory for the tools that keep showing up in the work. Useful, not exhaustive.

Build log
12 tools
ByteDance

CapCut

Fast edits, captions, and social-ready video cleanup.

Videoeditingcaptions
Canva

Canva

Lightweight video layouts when the asset also needs graphics.

Videotemplatessocial
Descript

Descript

Edit video and audio by editing the transcript.

Videotranscriptpodcast
OpenAI

ChatGPT

General drafting, analysis, and file-aware everyday work.

Writingassistantanalysis
Anthropic

Claude

Long-context writing, documents, and careful editorial passes.

Writinglong contextediting
Grammarly

Grammarly

Quick grammar, polish, and readability checks.

Writingeditingpolish
OpenAI

Codex

Repo-aware coding work, builds, tests, and implementation help.

Codingagentshipping
Anysphere

Cursor

AI-assisted editor workflows for day-to-day code changes.

Codingeditorcode
GitHub / Microsoft

GitHub Copilot

Inline coding help and GitHub-native AI workflows.

Codinggithubassistant
Perplexity

Perplexity

Fast cited research and question-answering across current web sources.

Researchsearchcitations
Google

Google Gemini

Research and summaries inside the broader Google ecosystem.

Researchgoogleworkspace
Google

NotebookLM

Turn a small source set into summaries, briefs, and audio-style review.

Researchsourcesnotes
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